Nintendo Wii Sports- To Bundle or Unbundle?

by Rebecca Winner

Everyone has heard about Nintendo Wii. Since its launch it has steadily gained followers. Considering it was launched in key markets in December 2006 it is still as popular as ever. Where did the concept of the Wii come from? At the business and professionals E3 in 2004 the concept was first brought up. Then it was finally introduced at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.

Nintendo Wii Sports bundle hit the USA November of 2006. It is still selling like hotcakes. Folks young and old are falling in love with this amazingly fun Nintendo Wii Sports Bundle. When it debuted during 2006 E3, Nintendo Wii was given Best Hardware and Best of Show Awards from the Game Critics Awards. No matter where you look if you pick up a copy of any gaming magazine worth its salt you will find that it is also hailing the Wii as the game console breakthrough. Wii is the game that got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.

What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can’t they keep up and surpass Wii’s fan base?

It begins with our media mavens complaining about how our kids are getting fatter and rounder sitting at the computer chatting or playing video games. In a moment of genius, Nintendo came up with its revolutionary gaming console that is now Wii. So in addition to unwitting addressing the dilemma of our kids being couch potatoes, Nintendo Wii provided interactive gaming that allows the player to feel like he or she is in the game.

The most motivating factor in the rise of the Wii is the Nintendo Wii Sports Bundle. They sell the console together with 5 cool sports game. You can really express yourself when you play the Wii.

Unfortunately we’ve been seeing some analysts propose that the Nintendo Wii Sports be unbundled. Why you may ask? Well their line of reasoning revolves around the suggestion that if you break the Nintendo Wii sports bundle the price of the console itself which is currently $249 can be lowered to $199 to make it “more affordable”. In addition the analyst is insinuating that the Nintendo Wii Sports bundle sales are heading for a decline and that if it is unbundled then it should grow strong again by 2009.

First of all Wii’s popularity is due to the fact that it is being sold as a bundle. Second, how can the Nintendo Wii Sports Bundle be heading into decline when, even as we speak, Nintendo is scrambling to fill in all the orders. The demand is exceeding the available supply albeit the 1.8 million consoles Nintendo is shelling out a month.

Finally, Nintendo Wii Sports bundle is not just popular with the kids, grandma loves her Wii also. Wii fans are saying that after their purchase they just don’t find the need to buy any other games. So why change a popular game when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?

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Tags: computers, hardware, mac

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